Navei, N. (2020). Tracer study on the employability of Graphic Design graduates of University of Education, Winneba
Premised on qualitative case study design, the study investigated the employability of Graphic Design graduates of University of Education, Winneba (UEW) with reference to graduate expectations and realities in the world of work. Twenty-eight (28) Bachelor of Arts (BA) Graphic Design graduates of the July 2012 year group and one other key participant all of the Department of Graphic Design of UEW were selected through the use of purposive and exponential non-discriminate snowball sampling techniques. Empirical data were collected through opinionnaire and semistructured interview. The study found the rationale of BA Graphic Design programme of UEW to have bi-focal agenda of equipping its graduates with the needed expertise in Graphic Design practice and education as well as guarantee its graduates employability in the industrial or entrepreneurial establishments. It was also established that most of the July 2012 BA Graphic Design graduates of UEW expected to gain immediate employment by the industry only, after graduation. Since the rationale of the programme is bi-focal in nature, the study recommends that the department of Graphic Design, UEW should provide adequate sensitization and orientation to prospective applicants including continuing students on the nature of the programme as well as initiate career orientation programmes for its graduates in order to broaden their knowledge on employability in any of the job prospects of the programme after school.