Analysis of Ghanaian political parties’ manifesto promises on the creative Arts sector: A case study of 2012, 2016 & 2020 manifestoes
During every election year, both the National Democratic Congress (NDC) and the New Patriotic Party (NPP) articulate their campaign promises on what they intend doing to promote the entire Creative Arts sector in their manifestoes. The duopoly (NDC & NPP), have been alternating political power in the fourth republic of Ghana. It is against this background that this study focused on the comparative content analysis of the manifestoes of these two major political parties in Ghana to reveal their promises and its deliverability relating to the Creative Arts. Comparative content analytical approach was used to analyse the content of the promises. It took into cognisance the promises they delivered when they were given the nod by the Ghanaian electorates. The study revealed that with the absence of National Creative Arts Policy, both the NDC and NPP have provided middle-of-the-road art policies in their manifestoes which have largely remained unfulfilled since 2012 to present. The promises were bias towards the performing arts, leaving the Visual Arts. Both parties made promises of establishing a resilient Creative Arts sector by building and supporting more museums, create jobs for art and craft producers through their policy initiatives. They also promised of building art galleries and regional theatres and establish Creative Arts Fund, support musicians, film actors and producers in the performing arts industry, yet all these juicy promises have proved to be mere lip service under the respective tenure of these two political parties.